Potential and degree of interest in obtaining the protected designation of origin in the two dairy-producing subregions in Antioquia, Colombia, as a competitiveness strategy

Abstract

Protected Designation of Origin (PDO) is a key strategy for accessing competitive markets by highlighting the unique characteristics of products linked to geographic, natural, human, and technological factors. This study analyzes the potential and interest of two dairy-producing subregions in obtaining PDO recognition as a competitiveness tool. A comparative, analytical, and descriptive methodology with a mixed approach and a multifactorial experimental design was applied. Data was collected from 75 companies belonging to the production, industrialization, and marketing sectors. The bibliometric analysis revealed significant scientific development in the dairy sector. The results show that 36.5% of companies are unaware of the PDO, and that factors such as the type of link and sustainable development influence its viability, with a statistical value of 0.1819. The experimental design suggests that the combination of subregion, production link, and sustainable approach can determine the success of a regional dairy PDO.